IMPERIUM EMPIRES —Root Cause Analysis

Chef Goose
5 min readApr 29, 2022

TABLE OF CONTENTS

  • IDENTIFY THE PROBLEM
  • CURRENT STATISTICS AND OBSERVATIONS
  • ASSUMPTIONS
  • ENVIRONNEMENT
  • QUESTIONS
  • OBJECTIVES
  • PROBLEMS
  • SOLUTIONS AND COUNTER-MESURES

IDENTITY THE PROBLEM

Despite a high-quality project, Imperium Empires suffers from low activity on Twitter and Discord. Interactions are either low or inorganic (resulting from interaction-bait, such as RT contests).

Current contest seems aimed at dedicated members, instead of aimed at gaining new members.

Problem:

How can Imperium Empires grow its community and maintain that community organically active?

CURRENT STATISTICS AND OBSERVATIONS

A list of statistics and observations that could be related to the problem

Twitter (https://twitter.com/ImperiumEmpires)

Tweets March 8th to 18th (Post-NFT sale)

Post- March 18th tweets with significant interaction examples

  • Currently at around 46k followers
  • Gaining around 200–100 per week since feb 14th (Exception: week of 21st to 28th of march — 3400 new. Events during this week: Pre-Alpha teaser and Bybit)
  • About 25% of tweets are replies
  • About 10% of tweets are retweets
  • Averaging around 30 tweets/week

Observation — Only times there is interaction is when there is a contest or when tweet involves another account.

Observation — Twitter account rarely comments on community posts. Is it because community doesn’t post about IE, or because it isn’t in it’s goals to do so?

Youtube (https://www.youtube.com/channel/UCqFCQg2HYHJxr36NxGd5piQ)

  • 2.27k subscribers youtube
  • Gaining 20–100 subscribers per week
  • Receiving 1000–5000 views per week

Discord (http://discord.gg/ImperiumEmpires)

  • 8.5k members
  • General chat is used by a small group of users
  • A lot of the activity comes from Imperium Empires team
  • Some efforts by team to create activity (ex. giveaways)

Reddit (https://www.reddit.com/r/ImperiumEmpires/)

  • Subreddit is basically inactive.

Website (https://imperiumempires.com/)

  • Support links to part of website that still discusses ship NFT sale
  • Need to log into website for marketplace
  • Roadmap respected so far

Q2 — Guild registration, management system, genesis land sale

Q3 — Beta test, Guild tournaments

Q4 — Game launch

Observations and facts

  • NFT sale in February
  • Partnerships with TJ, Benqi, Avalaunch

https://medium.com/@imperiumempires/imperium-empires-secures-funding-from-gbv-capital-acff789b1836

There are 4 major problems commonly seen in most GameFi projects that Imperium Empires seeks to address:

- Low-quality graphics and limited gameplay — simply put, there’s no fun playing them;

- Hyperinflationary and unsustainable tokenomics — no NFT burning mechanisms, and play-to-earn rewards drain fast as the number of players skyrockets;

- Lack of deep DeFi integration — most GameFi staking rewards are unrelated to the gameplay; and

- Lack of guild-based gameplay that bonds guild members together and make gaming into a social experience.” says Cliff Yung, Founder & CEO of Imperium Empires

https://medium.com/@imperiumempires/imperium-empires-development-blog-february-2022-fe7fb2187250

We noticed as well that people spend at least 7 minutes in our site browsing, mostly looking at their newly-minted spaceships.

During the launch day, we had more than 5000 unique users logged in live on our site across the world banging and waiting to mint. Initial pre-approvals were more than 80% of supply even with hard restrictions placed on wallets.

Our efforts to focus on South-East Asia has paid off as more than 50% of traffic comes from the Philippines, followed by Turkey and Japan.

https://medium.com/@imperiumempires/imperium-empires-development-blog-march-2022-39b0b1b14da1

The main purpose of the demo is to (i) test our server data and loading to ensure data synchronization with low latency; and (ii) showcase our game development progress.

Price

  • General bear market
  • Peak volume and price during NFT sale
  • Market cap of about 6,000,000$

ASSUMPTIONS

Since I am not part of the organisation, I am forced to make some assumptions

  • Roadmap will continue to be respected
  • Heavy website is being improved

ENVIRONMENT

Observations of organisation ’s environnement

Ascenders

Upcoming Avalanche game also in early demo stages

  • Twitter account regularly retweets game footage from community
  • Low interaction rates, but it encourages posting
  • Teasing upcoming games modes
  • Screenshot competition
  • Fun game modes (Easter egg hunt)
  • Quick overview of Twitter account show interaction levels similar to that of Imperium Empires
  • Discord chat has community which encourages sharing clips and images of game
  • Discord creates an environment where you can already identify to a faction (Builders, Fighters, Explorers)
  • Did not have time to examine whether same members are constantly posting on Discord

Ragnarok

Upcoming Avalanche game also in early demo stages

  • Founder regularly interacting on Twitter with community
  • Game demo gradually integrated tasks/missions which community had to do to get a chance to get what they wanted (whitelist)
  • Creative side of community was often called upon on Twitter and Discord
  • Whitelist passes were often given to community members, to increase outreach

QUESTIONS

These are questions for which the answer wasn’t searched for or wasn’t found

  • How do other Avalanche projects perform in terms of activity on Discord?
  • Did not have time to investigate Telegram — Is it active?
  • Did not have time to investigate Facebook — Is it active?
  • Are there accounts in other languages?

OBJECTIVE(S)

A list of objectives which should be presented in a SMART manner.

EXAMPLES OF POSSIBLE OBJECTIVES

  • Get X number of pre-alpha testers to play X number of hours by X date
  • Get X number of members on Discord by X date
  • X% of messages on general chat are from non-IE team members
  • Get X number of followers on Twitter by X date
  • X% of tweets WITHOUT contests/interaction bait receive X likes and X retweets
  • Host X number of trivia games relating to science fiction pop culture per month
  • Host X number of science fiction watch parties per month
  • Comment on X number of game footage posts Tweets per week

PROBLEMS

A list of problems which could prevent us from attaining the objectives

  • The format of the game (spaceships) makes it difficult for users to project personality into the content
  • Community activity is inevitably correlated with price action
  • Repetitive content on social media becoming stale

SOLUTIONS AND COUNTER-MESURES

  • Reward Discord activity with unsolicited incentives (Do NOT give expected rewards (ex. 100 IME if you are most active member this week))
  • When guilds registrations are open, use them as a method to have members compete (in a respectful manner) (Tribe-Mentality)
  • Encourage the creation of community resources (See Hoppers channel)
  • Create partnership with recognized gaming guilds (ex. Fief Guild) to gain some of their informed and active members
  • Hold contests relating to a space simulator (ex. creating your own galaxy). There is a free version of Space Engine: (https://spaceengine.org/download/spaceengine/)
  • Set a calendar of quizzes, with a different TV series/Movie every time
  • Give Twitter presence specific mandate relating to game content sharing

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Chef Goose

I mainly post on Twitter — Medium is just for my long-form content. https://twitter.com/0xChefGoose